Advertising your services on the radio

radioRadio advertising, despite being around for almost 100 years is becoming increasingly popular with individuals and small business owners. Radio advertising allows you to reach prospective customers and clients at a low cost yet with high efficiency. By calling on a top-performing radio ads agency, businesses can now reach millions of people both locally and nationally as radio is ubiquitous as a platform.

Take for example¬† a business that offers automotive locksmith services to car owners who get their keys stuck inside the car. If they opted to use other advertising mediums, they will get people who are in an emergency as they would have to actively search for their ads. But if you took and ran a local radio ad, you are much more likely to get customers because you would be distributing your ad passively, increasing the chance of people who aren’t immediately interested to become interested later when they require your services.

Radio ads are preferable to other forms of advertising in that they can be played across a wide range of radio networks which includes traditional radio, national satellite radio and even internet radio. There are millions of people who are tuning in, each second of every day to listen to the radio. By employing a number of cross-marketing channels and other marketing know-how, a radio ads agency can help a company reach a significant number of prospective clients and customers both on a local and on a national level.

Another advantage of radio ads is that they have one of the highest ROI (return on investment) of any kind of advertising. Having a radio ad play to millions of people simultaneously at a certain time of day is not only cost effective but also efficient. Radio is cheap compared to other forms of advertising so this means that even an individual or a small business can take advantage of the medium. Having a radio ad produced and aired won’t cost you an arm and a leg – like it does on TV for example.

Choose to work with a company that has worked in this space before as they can put together a team of professionals to craft a unique radio campaign that will bring results. Even if you’re paying a small premium, we suggest you go with a company that has a proven track record instead of going with one that has radio ads as another option. You want someone who knows the intricacies of this space and you want to increase the effectiveness of your advertising dollar as much as possible, right?

A properly optimized direct response radio campaign done by a professional advertising agency will yield a higher conversion rate than most online media. Online media has an industry standard conversion rate that is between 2% and 4%. A good direct response radio campaign has a conversion rate starting at 10%.

So don’t risk your advertising dollar and choose the services of an established advertising agency. An agency will employ their best copywriters and radio personalities to give your business the influx of clients and customers it deserves.

Still on the fence about radio advertising? Contact us and we will help you decide.

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